Rashida Gilmore is a creative strategist, brand storyteller, and digital disruptor passionate about amplifying the voices of women of color. As Sr. Director of Social Media & Brand Engagement for Women of Color Unite (WOCU), Rashida leads the charge in shaping the organization’s digital presence, cultivating inclusive narratives, and building community through compelling content.

With over a decade of experience in marketing and communications, Rashida has developed impactful campaigns across higher education, real estate, nonprofit, and entertainment sectors. Her work centers on authenticity, accessibility, and cultural resonance, driving engagement and advancing equity-driven storytelling.

A fierce advocate for representation, Rashida fuses strategy with soul to spotlight underrepresented voices, shift paradigms, and spark change—one post, one reel, one story at a time.